At a recent conference for Cowen and Company, Take-Two Interactive CEO Strauss Zelnick talked about the different franchises that the company currently holds. Zelnick also talked about being selective in titles that are released in the market.
“The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn’t really what consumers want. Consumers want better, not more. So our selective approach, which we’ve taken since ’07 I think has paid off.
“Now, we have gotten more by taking that approach; we’ve launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent.
“I pretty much know the ones that I can assure you are permanent. It’s obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others.”
The obvious interesting point is the mention of Red Dead. We’ve heard rumours that Red Dead Redemption 2 is in the works but no confirmation has arrived till now. We’ll have to wait for more information on the same but it’s good to know that Red Dead is still very much alive.
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