E3 Is Still Important To Us, Says Nintendo President

Nintendo still sees more user engagement during E3 than any other time of the year.

Posted By | On 10th, Dec. 2018

nintendo new logo

Sony may have announced that they intend to sit out E3 next year, but Nintendo is not having any of it. In fact, apparently, in spite of Nintendo seemingly de-emphasizing E3 so much in the last few years, the company still views the event as centric to its marketing and messaging strategy.

All of this comes courtesy of an interview IGN had with Nintendo of America President Reggie Fils-Aime. Speaking to IGN, Fils-Aime said that Nintendo still sees more engagement during E3 than it does any other time of the year, no matter the event or occasion, and that as a result, the company is not about to give up on the show any time soon. 

“E3, those five days, is the opportunity for the world to find out what’s new for video games as entertainment. And during that time, we generate more engagement than… whether it’s CES or Comic-Con, or other big entertainment events,” Fils-Aime told IGN. “People tune in to find out what’s new and to have first playable experiences for our industry. That’s why E3 is important to Nintendo.”

It’s interesting to note that, in spite of the successful push Nintendo has made for year-round Nintendo Direct broadcasts, E3 is still so important for them. But it makes sense—it’s the one time of the year the eyes of everyone are on the gaming industry, so if Nintendo can make a splash then, they automatically gain mindshare. 

Hopefully, making a splash is exactly what Nintendo will look at doing next year. 



Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Sea of Stars: Dawn of Equinox Update Goes Live, Bringing 3-Player Co-op, Combat Improvements, and More

Sea of Stars: Dawn of Equinox Update Goes Live, Bringing 3-Player Co-op, Combat Improvements, and More

The update brings three-player co-op, changes to the prologue, a bonus cinematic, difficulty presets, a Speedr...

Stellar Blade is Targeting a 2025 PC Launch

Stellar Blade is Targeting a 2025 PC Launch

Developer Shift Up says it expects the action title to sell better on Steam than it has on PS5, where it has s...

S.T.A.L.K.E.R. 2: Heart of Chornobyl Reveals Updated PC Requirements, SSD and 160 GB Required

S.T.A.L.K.E.R. 2: Heart of Chornobyl Reveals Updated PC Requirements, SSD and 160 GB Required

In addition to revealing updated minimum and recommended requirements, GSC Game World has also detailed higher...

GTA: The Trilogy – The Definitive Edition Receives Classic Lighting Option on Consoles and PC

GTA: The Trilogy – The Definitive Edition Receives Classic Lighting Option on Consoles and PC

The visual improvements, bug fixes and quality-of-life changes from the mobile versions are now available on o...

ARC Raiders Gameplay Finally Revealed, Showcases Combat and Exploration

ARC Raiders Gameplay Finally Revealed, Showcases Combat and Exploration

Embark Studios reveals work-in-progress gameplay from last month's tech test, highlighting how the extraction ...

Microsoft Flight Simulator 2024 – Global Release Timings Revealed

Microsoft Flight Simulator 2024 – Global Release Timings Revealed

The next instalment in the flight sim franchise is due out for Xbox Series X/S and PC a week from now, on Nove...