Rockstar Games’ Grand Theft Auto 6 is still on track to launch in Fall 2025, despite the lack of a new trailer or updates from the development team. Given the current pricing of triple-A video games, a $70 price tag is a given. But how about $80 or even $100?
Whether Rockstar or its parent company, Take-Two Interactive, opt for this approach is unknown, but Epyllion analyst Matthew Ball believes it could remove a “key price barrier.” In his “State of Video Gaming in 2025” report under “How Player, Playertime, and Player Spend Might Return to Growth,” he notes there’s “hope” in the industry for Take-Two to “price GTA 6 at $80 or even $100.” It will seemingly enable the “rest of the market” to follow suit.
Though “no player hopes for such a hike”, Ball believes it’s inevitable, noting the low cost of games when factoring in inflation. Meanwhile, video game budgets are “at all-time highs.” While the overall budget of Grand Theft Auto 6 is unknown, the likes of Horizon Forbidden West and Marvel’s Spider-Man 2 cost $212 million and $315 million. For every title that succeeds, there are failures like Suicide Squad: Kill the Justice League, which contributed to a $200 million impact on revenue for Warner Bros.
Time will ultimately tell, so stay tuned. Grand Theft Auto 6 is in development for PS5 and Xbox Series X/S.
