“And I think the minute you stop running scared, you better get a different job if you’re in the entertainment business," he said.
"We need to be true to the underlying intellectual property, and we need to be true to our consumers,” says Strauss Zelnick.
"How you feel about something you buy is the intersection of the thing itself and what you pay for," said Take-Two's Strauss Zelnick.
"It's still supposed to come out this year, but that probably means December," says Giant Bomb's Jeff Grubb about the upcoming RPG.
According to public records in the UK, Rockstar North's magnum opus is already far above the competition in terms of costs.
"I'll be amazed if they didn't because the architecture of technology has advanced significantly since GTA 5," says Rob Carr.
Based on the reported amount spent on employee salaries in Rockstar North alone, this could be the most expensive game ever made.
One of potentially many key features has seemingly leaked ahead of the game's next big reveal, courtesy of a former developer.
Strauss Zelnick noted that, while AI can make things that look like games, making interactive worlds "is a completely different animal".
Strauss Zelnick spoke about Take-Two having plenty of experience with working on games for different audiences, like WWE 2K and NBA 2K.
Rockstar may not be gearing up to open pre-orders anytime soon, but this could be proof that it's on track for whenever it does.
Mike York noted that, if Rockstar Games drops the ball, Crimson Desert is also in the running for game of the year awards.
In this feature, we break down 20 of the biggest open-world games set to make waves in 2026 and beyond.
"This is not... we're not selling hamburgers," said Zelnick about Grand Theft Auto 6. "We're selling this unique art form."
Double Fine Productions' Kiln is also allegedly launching this April - roughly a month before the release of Forza Horizon 6.
Over a decade since Grand Theft Auto 5 launched to massive success, and following numerous delays, the sequel may finally be upon us.
Strauss Zelnick was asked about whether recent reports about the physical release being delayed to prevent leaks were credible.
"Their worlds are handcrafted. That's what differentiates them," said Strauss Zelnick about the development of Grand Theft Auto 6.
Noting a "light touch" when dealing with Rockstar, Strauss Zelnick said he has every reason to think that GTA Online support will continue.
Take-Two CEO Strauss Zelnick feels "very good" about the release date, with his confidence level "as high as it can be."
