‘We don’t expect them to be immediate hits.’
There are a lot of things Capcom can be criticized for, but unlike most of their fellow Japanese major publishers, there is one thing they cannot in fact be held accountable for- for relying too heavily on their existing IP, and for failing to invest in new IPs.
You see, in spite of having a catalogue of franchises that is second to only maybe Nintendo in the entire industry, Capcom continues to invest in and create new franchises. Just last generation, we got Dead Rising, Dragon’s Dogma, Ghost Trick, Okami, Lost Planet, and much, much more. This is in spite of their existing hit franchises such as Street Fighter (and all its derivatives), Devil May Cry, Resident Evil, and Mega Man.
And this is all because Capcom believes building new franchises is flat out a priority if it is to survive.
“Creating new intellectual property is one of our priorities,” Capcom said. “We allocate about 20 percent of our investments each fiscal year to intellectual property and are constantly working on developing new property.”
“Producing an immediate hit from new intellectual property is not our objective,” the company added. “We want to build up this property in stages while incorporating the feedback and wishes of users.”
Currently, Capcom’s biggest money makers are Ace Attorney, Monster Hunter, Street Fighter, and Resident Evil. Its new IP includes the PS4 exclusive Deep Down.