Cyberpunk 2077’s Phantom Liberty expansion has been successful for CD Projekt RED, selling over five million copies last year. However, perhaps more impressive is the attach rate, which co-CEO Michał Nowakowski confirmed is approximately 23 percent to IGN.
Why is this noteworthy? As he explained on Twitter, The Witcher 3: Wild Hunt’s expansions, Hearts of Stone and Blood and Wine, achieved attach rates of 22 and 24 percent in their first three months. Phantom Liberty achieving 23 percent in the same time frame is already good, but unlike those expansions, it launched more than 2.5 years after the base game.
Nowakowski expressed that the decision to release an expansion long after the base game’s launch was “a bit counterintuitive.” However, “What happened is proof to us that solid content that people are happy with is the way to go.” Of course, the free updates for Cyberpunk 2077, the latest adding a metro system, certainly helped sustain interest.
Cyberpunk 2077: Phantom Liberty is available for Xbox Series X/S, PS5, and PC. Check out our review of the expansion here. You can also read our re-review for the base game.
@PaulTassi I can help with the att rate for The Witcher 3 expansions you mention in your article. Three months after the release of Hearts of Stone & Blood and Wine we were at 22% and 24% att rate. We landed between these values with Phantom Liberty in a similar timeframe. (1/2) https://t.co/x3NEO9eTu0
— Michał Nowakowski (@michalnowakow) January 8, 2024
TBH, the decision to go through with the expansion so long after launch of the single player game was a bit counterintuitive. But what happened is a proof to us that solid content that people are happy with is the way to go. (2/2)
— Michał Nowakowski (@michalnowakow) January 8, 2024
