E3 still relevant argue ESA

Posted By | On 25th, May. 2012

Following on from an opinion piece of annual criticism about the relevancy of E3 by GamesIndustry international, organisers the Entertainment Software Assosciation have hit back.

The GamesIndustry article compares the ESA and E3 to an “ostrich with its head plunged into the sand” that’s “a bit like a dinosaur”, and the scathing animal metaphors don’t stop there.

The ESA have countered this claims, Senior Vice President Rich Taylor point blank disagreeing “with broad declarations that a show which hasn’t occurred yet is irrelevant

“Folks haven’t even seen what’s going to take place. The fact that Zynga and GREE are going to be there is reflective of a show that is very much relevant. These firms are talking specifically about mobile and social.”

“There isn’t a better amplify for new games than E3. What happens in LA will be heard around the globe and echo around for the months to follow,” adds Taylor.

“If E3 was losing relevancy we’d be having a fire sale on exhibit space, but it is the opposite, we are packed to the gills. I think it’s going to be one of the strongest shows we’ve had in a long time.

“The industry will change and we will change with it.”

The question is, once you start coming out arguing how relevant you are, doesn’t that prove you’re not?

Source: MCV


Tagged With: , , ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

The Ascent Prepares for Launch with New Trailer

The Ascent Prepares for Launch with New Trailer

Neon Giant's isometric cyberpunk action RPG is out later today for Xbox Series X/S, Xbox One, and PC, and has ...

The Ascent Review – Cyberpunk Masterclass

The Ascent Review – Cyberpunk Masterclass

The Ascent is an impressive accomplishment that realizes the full potential of its RPG mechanics, shooter comb...

Seagate FireCuda 530 NVMe SSD Will be Compatible with the PS5

Seagate FireCuda 530 NVMe SSD Will be Compatible with the PS5

SSD expansions are going to be enabled on the PS5 very soon, and the first SSD officially confirmed to be supp...

The Ascent Doesn’t Have Ray-Tracing on Xbox Series X/S

The Ascent Doesn’t Have Ray-Tracing on Xbox Series X/S

Developer Neon Giant confirmed the isometric cyberpunk action RPG only features ray-tracing in its PC version.

Jurassic World Evolution 2 Developer Details Sandbox and Challenge Modes

Jurassic World Evolution 2 Developer Details Sandbox and Challenge Modes

Frontier Developments confirms that several improvements are being mode to returning modes such as Challenge a...

Destruction AllStars Developer Delays Season 2, Releases New Patch

Destruction AllStars Developer Delays Season 2, Releases New Patch

The game's July update fixes several issues, adds new battle pass tiers, online parties for solo game modes, n...