Final Fantasy 14 producer: It will take a long time before fans trust the brand again

Final Fantasy 14 producer Naoki Yoshida has revealed that they need to regain fans’ trust in the Final Fantasy brand.

It’s a known fact that Final Fantasy 14 damaged the brand a bit due to the horrendous launch, which destroyed the goodwill gained from Final Fantasy XI which was one of the most successful Final Fantasy’s according to Square Enix.

“Losing your fans’ trust is very easy thing to do. Regaining it is very hard. We believe Final Fantasy 14 is a starting point, and that players joining us will think ‘oh wow, this is great, I’ll see what they can do with Final Fantasy 15 or 16’,” Yoshida told Eurogamer.

“Over a long time we’ll try and regain their trust, but it is something we as a company must put effort into, long-term.”

He also revealed that there hasn’t been a single failed Final Fantasy game so far and they can’t let Final Fantasy 14 fail.

“In the 25-year history of the Final Fantasy series, there hasn’t been a Final Fantasy that has failed. We can’t – we just can’t – let this game end in failure,” he said.

“At the original launch, we let down a lot of our fans. Fans around the world were expecting something great, and we feel like we let them down and we lost their trust. To regain that trust we have to show them we’re still behind the project, and that Square Enix is dedicated to making something that’s great. It’s kind of a crazy idea, but we’ve got to do it.”

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