Take Two CEO talks about doing what’s best for business.
Take Two Interactive recently released details for its FY 2015 second quarter financial results and also revealed some rather interesting revelations regarding its current properties. CEO Strauss Zelnick was asked during an investor call whether the company would be open to creating a GTA HD Collection, similar to 343 Industries’ upcoming Halo: The Master Chief Collection.
Zelnick responded by saying, “In any given year we and our key competitors launch new intellectual properties and new iterations of older properties. And occasionally, when we see a platform shift, we will take an old property and create an iteration of that in a very similar form for next-gen. And we wouldn’t rule anything out. That would be driven by the market opportunity that we perceive, and the potential for delivering a quality release. And that would be very much something that also would be driven by the passion of our labels [Rockstar and 2K]. It would not be something that we would mandate to our labels.
“Our labels are driven by the desire to delight consumers and pursue their creative passions, and that’s been a formula that’s worked extraordinarily well for this company for the past seven years. So we don’t have a policy answer to it, except our job around here is to make sure that consumers are thrilled; to deliver the very best titles in the marketplace and to make sure that for the top creative talent industry that this is the number one place to work.”
Zelnick also spoke about the delay of Grand Theft Auto 5 for PC to January 2015. Originally, it was supposed to release alongside the Xbox One and PS4 versions this November. “When we move a title, it’s almost always the same answer, which is giving a title a bit more development time to make sure that it can be everything that it ought to be. And while we would prefer never to change a release date, it’s proven to be a good move for us in general. We have the highest Metacritic ratings in the business, and that correlates with revenue and ultimately, of course, profitability.”
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