Apple’s newest addition to its lineup of iOS powered smartphones, iPhone 5S and the lower priced, budget iPhone 5C, launched recently, and predictably enough, they have gone ahead to break all smartphone launch records.
“This is our best iPhone launch yet, a new record for first weekend sales,” said Apple CEO Tim Cook.
“The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
Of course, it is to be remembered that lat year’s disappointing iPhone 5 also enjoyed a stellar launch, before sales began to slow down amidst general consumer disappointment, and fell behind flagship Android phones. iPhone 5S and 5C enjoying a great launch right now does not mean much for their long term prospects- yet.
Perhaps more importantly for Apple, at least in the long run, is the tremendous success that iOS 7, its divisive update to its mobile OS, has enjoyed. 200 million devices are already running iOS 7, making it the fastest OS upgrade in history, and yes, that includes Windows as well.
After nearly a year of missed forecasts and tepid sales, maybe iOS 7 along with the new iPhones will restore some momentum to Apple’s product line.