Kinect Price ‘Has To Come Down,’ Says Bobby Kotick

Posted By | On 27th, Sep. 2010 Under Industry News

In the same interview with Edge where Kotick slammed EA, Infinity Ward founders and Tim Schafer at once, Bobby Kotick, Activision boss, also stated that the pricetag of Kinect will have to be low.

“I think that 3D is super-compelling,” he said. “The push has come from film but, personally, I find that live action in 3D is disruptive to the storytelling. But games in 3D are incredible. And when you see bullets whizzing past your ear, or imagine you’re playing Guitar Hero over the internet and your bass player is right next to you, that’s a really great enhancement of a game experience.

“I think 3D was made for videogames, and I’m very excited about that. With Kinect… I love it as an idea, but [Microsoft has] got to get the price down.”

Kinect, which will be releasing this November, is currently priced at £129.99 in the UK.

Talking on “cool new controllers,” Kotick said: “”For ten iterations of Tony Hawk, you weren’t really skateboarding, it was… thumbing. When we finally figured out how to build a skateboard – I think we probably could have done a better job on the first game, but I think we’ve nailed it on Shred – that experience, you just can’t duplicate it.

“To me, that’s moving the medium forward, and physical interfacing I think is a really important part of the future. So, yes, we’re going to keep making physical interface products if we think that’s going to enhance the experience – and we have some really cool ones for next year.”


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