Sony’s marketing doubles down on exclusive and timed exclusive content.
Marvel’s Avengers has come under plenty of flak of late with the announcement that Spider-Man will be coming to the game next year as an exclusive character on the PS4 and PS5. Sony have released a new trailer for the game, doubling down on that from a marketing perspective, while also highlighting other advantages that PlayStation owners will get with the game.
In addition to Spider-Man’s addition to the game’s roster of playable characters next year, on PlayStation, Marvel’s Avengers will also have exclusive community challenges, early access to legendary outfits for various characters, and, of course, access to the game’s beta a week before other platforms. That beta, incidentally, has kicked off now on PS4 for pre-order holders.
Spider-Man being exclusive to the game’s PlayStation versions in particular is something that has kicked up something of a controversy, though the developers have said that that’s down to the fact that Sony holds the license to that property.
Marvel’s Avengers is out for the PS4, Xbox One, PC, and Stadia on September 4, and will also be coming to PS5 and Xbox Series X later in the year. We were able to spend several hours with the game’s beta over the last week- you can read our impressions on it through here.