Microsoft Studios Narrative Writer: “Women Are The New Core”

More diversity in games just means good business overall, according to Tom Abernathy.

Posted By | On 29th, Mar. 2013

Microsoft Studios Narrative Writer: “Women Are The New Core”

In the midst of controversies in the gaming industry (Dontnod Entertainment’s ordeals, for example) and several outspoken developers and writers talking about the importance of female protagonists, with non-typical characteristics, in video games Microsoft Studios narrative writer Tom Abernathy spoke out at GDC 2013 about how women are no longer on the fringe of the gaming population. In fact, they make up a healthy portion of it.

As GIBiz reported, “Our audience is leaving us behind. The world is changing, it has already changed, and we have not been doing a very good job of keeping up with it.”

He cited various studies showing the amount of diversity in today’s gaming audience including research from PopCap and the EA. “Women are not a small special market on the fringe of the core. Women are the new core.”

And while more diverse game are good for business, he states that as far as the industry is concerned, “you need to persuade people that it’s OK, and won’t hurt sales but might help them.

“Nobody in the room admits to being against making characters female or nonwhite. But they’re scared because they don’t know how to defend that choice to their bosses.”

“Our industry, our art, and our business stand to gain in every sense simply by holding a mirror up to our audience and reflecting their diversity in what we produce.”


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Ubisoft Says it Has “Started an Exploration Phase on the Rayman Brand”

Ubisoft Says it Has “Started an Exploration Phase on the Rayman Brand”

Following recent reports that a Rayman remake is in the works, Ubisoft has stated that it has started explorin...

EA Sports FC 25, Astro Bot Were the US’ Bestselling Games in September

EA Sports FC 25, Astro Bot Were the US’ Bestselling Games in September

Other new releases such as The Legend of Zelda: Echoes of Wisdom, Warhammer 40,000: Space Marine 2, and others...

PS5, Xbox Series X/S, and Switch All Saw Sharp Year-on-Year Declines in US Sales in September

PS5, Xbox Series X/S, and Switch All Saw Sharp Year-on-Year Declines in US Sales in September

Hardware spending in the US fell by 44 percent year-on-year to $251 million, which is the lowest it has been f...

Guilty Gear Strive Balance Update Coming October 31st

Guilty Gear Strive Balance Update Coming October 31st

All 28 characters have received adjustments, from buffs and cancels into other techniques for increased combo ...

Fallout: London Crosses 1 Million Downloads

Fallout: London Crosses 1 Million Downloads

The total conversion for Fallout 4 recently received a massive update, which restores missing dialogue and fix...

The Rogue Prince of Persia is Now Steam Deck Verified

The Rogue Prince of Persia is Now Steam Deck Verified

Evil Empire warns that Steam Deck players "may experience occasional drops in frame rate" in some sections of ...