Bioware: “To Say Female Characters Don’t Sell is Just Myopic”

Dragon Age III lead writer tells it like it is.

Posted By | On 28th, Mar. 2013

Bioware: “To Say Female Characters Don’t Sell is Just Myopic”

Bioware’s David Gaider, the lead writer on Dragon Age III: Inquisition, offered his own take on the “female characters don’t sell” that still exists in the gaming industry. You know, the kind that Remember Me developer Dontnod Entertainment experienced when shopping around for producers for its game.

Speaking to Rock Paper Shogun, he stated that, “The thing about accepted industry wisdom is that you can’t question it. Everyone just agrees. It’s weird. The things that the industry decides are treated as incontrovertibly true until someone else comes along and proves them definitively wrong in a way that we cannot ignore. Then, of course, everyone jumps on it.

“To say that about female protagonists – that they just don’t sell [is myopic]. Over the last ten years, how many titles have had female protagonists? And we’re supposed to accept, from those particular titles, that a) that constitutes a pattern, and b) the only reason those games were unsuccessful is because they had female protagonists? That is a real leap of logic… There is lots of that in the industry.”

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As always, the real change comes when money is involved. “If you were to ask me what would make the industry change its mind about female protagonists, it would take some game coming out and being completely financially successful such that people in the industry couldn’t say, ‘Well, it was just because of this. Not because female protagonists are suddenly marketable.’

“It has to be something they can’t ignore. The only way the industry can’t ignore something is when money is involved.”


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