Games made up 35 percent of all downloads worldwide on mobile in the last quarter.
Though you might audibly groan at a game developer trying to break into mobile gaming, wondering what’s the point, there’s certainly a big market out there for it. According to App Annie in its Q2 2019 App Index report, 11.2 billion mobile games were downloaded between April to June 2019. The most popular platform was Google Play.
As such, games account for 35 percent of all global app downloads on mobile phones for the quarter. However, they also make up 75 percent of total consumer spending on both the Google Play Store and Apple App Store. Some of the bigger markets for Google Play downloads included India, Brazil, and the United States with Arcade, Action, and Casual being the top three categories for games.
On the Apple App Store, the United States was the biggest market, followed by China and Japan. Arcade, Action, and Puzzle were the top three game categories there. In terms of spending, Fate/Grand Order was on top, followed by Honour of Kings and Candy Crush Saga. However, for average monthly active users, it was PUBG Mobile that topped the pack.