Oculus Rift represents one of the more eagerly awaited advances in gaming technology since day one – virtual reality – and even though it will launch at a $300 price point, CEO Brendan Iribe wants it to be free some day.
Speaking to EDGE Online, Iribe stated that, “We’d love it to be free one day, so how do we get it as close to free as possible? Obviously it won’t be that in the beginning. You can imagine if Microsoft and Sony can go out and subsidise consoles because there’s enough money to be made on software and other areas, then there’s the potential that this, in partnership, could get subsidised.
“Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset.”
