Peter Molyneux: Industry “Can’t Afford the Luxury” Of Catering to Same Audience in 10 Years Time

Argues that consoles have already been overtaken by mobiles and tablets in terms of audience and engagement.

Posted By | On 18th, Jun. 2013

peter molyneux
Peter Molyneux had some strong opinions about the kinds of games showcased at E3 2013. Now, speaking to GamesIndustry International again, he laments the targeted audiences of console makers and how catering to the same audience 10 years from now simply isn’t affordable.

“In terms of audience and engagement, I’d argue [consoles] already have [been overtaken by mobile and tablets]. What this show’s all about is making products for a core audience.

“This audience is kind of fixed, we know who it is, we know how many people are going to buy Call of Duty, whether out of habit or excitement. Is it really cutting edge? Do consumers out there think, ‘Wow there’s another console generation coming’ or is there an irrelevance to it?”

“It’s interesting how while the Microsoft conference was going on, so was the Apple conference. And they announced that they would start supporting wireless controllers [for iOS]. All they have to do is flick a switch and your Apple TV becomes a console. You don’t have to invest 400 quid.

“It’s already there, it’s already plugged in. And this industry seems to be oblivious to it. This show’s completely oblivious to it. That’s fine if we’re happy making games for this core audience. In 10 years time, are we still going to be making games for 10 million people? I’m not sure we can afford that luxury.”


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