PlayStation Studios Talk About Balancing Creativity With Business Considerations

Astro Bot creative director spoke about how things can "come to a boil" due to the friction between business decisions and creativity.

Posted By | On 25th, Aug. 2025

Astro Bot image

In light of some of the troubles that PlayStation Studios have faced over the last year, the company seems to be looking to find a balance between offering its developers creative freedom and keeping business considerations in mind. In a report by the Financial Times, developers from various PlayStation Studios, including Astro Bot developer Team Asobi.

Astro Bot creative director Nicolas Doucet spoke in the interview about how the studio tries to strike a similar balance, and has not yet faced friction that one would expect from the creative aspects of game development with business decisions. He does note, however, that if it were to actually become an issue, a conversation would need to happen.

“If the creative side started feeling ostracised or penalised . . . between us we’d have that conversation” said Doucet (via Genki_JPN). “That would definitely come to a boil.”

Art director Sabastian Brueckner attributes the studio’s success within PlayStation’s ambitious plans as stemming from Team Asobi being a smaller studio with 60 employees. He spoke about how larger studios with 200 or 350 employees wouldn’t have the same level of intimacy between team members as smaller teams would have. “I think that intimacy is really hard to replicate if you would grow to like 200, 350 people,” he said.

PlayStation Studios head Hermen Hulst spoke about how the company wants to approach developing games moving forward, while keeping the same balance. “I don’t want teams to always play it safe, but I would like for us, when we fail, to fail early and cheaply,” he said.

These decisions come in light of Sony over the last year having cancelled several of its live service projects in the wake of Concord’s negative reception by critics and players alike. Addressing these cancellations, Hulst spoke about how PlayStation is now more focused on offering players diverse experiences.

“The number [of live-service releases] is not so important. What is important to me is having a diverse set of player experiences and a set of communities,” he said.

“We have since put in place much more rigorous and more frequent testing in very many different ways,” he continued. “The advantage of every failure… is that people now understand how necessary that [oversight] is.”

Bernstein analyst Robin Zhu also mentioned that Concord might have been one of the major releases that has forced Sony to learn from its mistakes. Zhu also notes that the company is poised for long-term success as long as it doesn’t stray from the kinds of games that made PlayStation popular to begin with.

“That Concord has forced them to learn their lessons is the silver lining,” said Zhu. “Sony is in a great position to capitalise long-term if they focus on the kind of games that make them different and successful.”

As for new projects in the future, Hulst spoke about how PlayStation’s approach to creating and developing new IP is “very intentional”, with the company taking time to understand “how a new concept can turn into an iconic franchise for PlayStsation, that can then again become a franchise for people beyond gaming.”


Keep On Reading!

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

RGG Studio's Riichiro Yamada also promises a "lot of side content", including "side quests with the old cast" ...

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

After announcing layoffs for 115 employees following the failure of Spellcasters Chronicles, developers are st...

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

What began as a humble series of animations by Jean Nguyen back in 2022 has evolved into a full-fledged PC tit...

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

An Xbox spokesperson said that recent estimates "don't represent pre-order data" and that people should "wait ...

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

A "source with knowledge of the plans" told The Hollywood Reporter that it's not on the cards, either at launc...

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

From changes in lighting due to nightfall or different types of rainfall and winds, the city looks better than...