Ubisoft released their financial report yesterday, and by and large the company is flying pretty high. Their sales have mostly been through the roof, and we’ve learned quite a lot. We know they have at least three major unannounced AAA titles to release by March of next year, we know how successful Far Cry 5 and The Division 2 have been, and how engaged Ubisoft players tend to be with their games. No game shows that as much as Rainbow Six Siege, which thanks to a surge of player engagement, has become one of Ubisoft’s most successful titles.
Siege launched back in 2015 with some criticism, particularly about the content originally in the base release. It was one of the first experiments Ubisoft did with the GaaS (Games as a service) model, which saw the game have continued updates with yearly season passes and constant tweaks to gameplay.
It’s turned out to be a success for them, as less than four years later, the game has raked in over $1 billion for the company, with a player base of over 45 million. The game’s active player base saw a 40% increase from April 1st, 2018 to March 31st, 2019 alone. There’s lots of criticisms levied at the GaaS model, and a lot of potential pitfalls, but between Siege and For Honor, it seems Ubisoft has really hit a sweet spot.
Rainbow Six Siege is available now for PlayStation 4, Xbox One, and PC.
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