Remedy Entertainment’s Quantum Break released earlier this month for Xbox One and Windows 10, and despite some technical issues, it became Microsoft’s biggest new IP launch for its console. This isn’t the first time Remedy has created a big name title for Microsoft though, as Alan Wake on the Xbox 360 will attest.
Why does Remedy keep developing exclusives for Microsoft? CG Mag Online spoke to Thomas Puha, head of Media and Partners at Remedy Entertainment, to find out.
“We have a long relationship with Microsoft. Remedy is an independent company – we’re not owned by Microsoft – but we’ve been working with Microsoft for ten years. Like every relationship you have your ups and downs. But we know each other. Microsoft wants a Remedy game. They want story driven games that we do well. They like to focus on the story, and that’s great.
“We look at Quantum’s marketing, (it’s something I’ve been involved in) and it’s great stuff. There are trailers, there’s TV ads, lots of visibility in print and online, and these sorts of things are what a big publisher can do, which is awesome. [Microsoft’s team is] working long hours and weeks, and there are big events for Quantum in specifically Brazil and that’s awesome to see. Microsoft knows what they’re going to get with a Remedy game and that’s awesome.”
Given that Quantum Break’s reviews have been largely mixed to positive (our review was mostly positive), will Remedy’s next venture will be a Microsoft exclusive? Given that Microsoft no longer considers sales numbers as an indication of being successful and it’s trailing well behind PlayStation 4 in terms of momentum, it will be intriguing see whether Remedy will continue to develop games that are exclusive to one platform.
What are your thoughts on Remedy’s desire to work with Microsoft? Let us know in the comments.
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