Sony’s public image is taking a severe beating according to research service YouGov.
Now whether you like them or not, objectively speaking you need to admit that Sony has been in much better shape. Nowadays most people only really think of the PS4 when they think of Sony, which is a shame. Well it would appear that their popularity is at its lowest in six years in the wake of the recent hacking controversy.
According to a research conducted by YouGov, users were asked “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The results are graded from “1oo” to “-100” with “100” meaning absolutely positive, “-100” meaning absolutely negative and “0” being a perfectly neutral position. Sony started out at 13, falling to 11 on November 24th when Sony’s hack was first revealed to the public. From there, in the wake of move cancellations and the leaking of personal files and information, things only degraded further for Sony. They dropped from 11 to 3 by December 19th, putting them at a six year low.