Though it’s sold 4.2 million units worldwide, Sony UK MD Fergal Gara has stated that the company is finding it hard to meet demand in the UK. Stock levels apparently aren’t as high as Gara would have liked.
“We are still not satisfied, we are still not in stock fully at retail.”
Gara also stated that the global figure of 4.2 million units is a “suppressed figure” and that with the console set to launch in Japan and being under-supplied in other retail markets, it’s highly likely the overall number will increase ever further going forward.
“Of course we haven’t launched in Japan and we’re still not fully meeting demand in other major territories. That [4.2 million] is a suppressed number and one that will grow considerably from here. The UK is a big chunky part of that. I’m very proud we got our fair share of stock, but it’s still not enough. We want more, we need more. Retail is still not stocked fully.”
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