The Witcher 4 Development and Marketing Will Cost Over $800 Million, Says Analyst

Noble Securities analyst Mateusz Chrzanowski has predicted a development budget of $388 million, with a similar amount set for marketing.

Posted By | On 22nd, Jan. 2026

the witcher 4

Amidst reports and rumours that CD Projekt RED might be looking to fill its release gap in 2026 with a new expansion for The Witcher 3: Wild Hunt, there have also been many predictions about the ongoing development of The Witcher 4. According to Strefa Inwestorów (via Clawsome Gamer), Noble Securities analyst Mateusz Chrzanowski has predicted that CD Projekt RED will end up spending more than $800 million on its upcoming RPG.

Chrzanowski has noted that the actual development price is likely closer to PLN 1.4 billion (roughly $388 million). He also expects CD Projekt to spend a similar amount on its marketing, which will likely bring up its overall expenses to the $800 million mark. He has also offered predictions about the development budget of other CD Projekt titles, such as the Cyberpunk 2077 sequel Project Orion.

He has predicted that Orion‘s development will cost around PLN 1.5 billion (roughly $416 million), with a chunk associated with the rumoured multiplayer game modes. Along with this, the launch window for Orion has also been reportedly pushed back to Q4 2030.

Chrzanowski had previously reaffirmed that the DLC for The Witcher 3: Wild Hunt is “100 percent” happening. He cites the company’s incentive program being short PLN 700 million (roughly $194 million), which may be met if new paid content for one of CD Projekt’s games is released.

As for the rumours about new The Witcher 3 DLC, Chrzanowski predicts that it will be released in May, and will sell 11 million copies over the next year. He has also predicted a development budget of PLN 52 million (roughly $14.5 million) for this DLC.

While CD Projekt RED is yet to make any DLC announcements, reports have indicated that it will take players to Zerrikania, east of Nilfgaard. Along with this, IGN Poland has also claimed to have known about the DLC for “a very long time”. It is worth noting that these details about the DLC are from early in its development, and that they may have been changed since then. Kovir is noted as another possible location for its story.

Development of The Witcher 4 has been going quietly at CD Projekt RED, with no new details having been revealed in quite some time. Back in December, however, CD Projekt co-CEO Michał Nowakowski had spoken about the company’s hiring policies, and whether it has been changed because of the rise of generative AI in the IT industry.

“We are not really hiring ‘classic’ IT – but I understand this is supposed to be about gaming industry talent – the availability of talent has perhaps increased a bit over the past three years, but I’m not sure I’d actually ascribe it to AI, to be perfectly honest – some studios have been going through turmoil; there were some project closures and so on, which led to many redundancies in the gaming industry; we’ve all seen that – it’s been very dramatic in many cases – but – literally kill me here, but I don’t recall a single time when it would be attributable directly to AI,” he explained.

He also noted that the company isn’t looking to reduce its headcount due to generative AI anytime soon. Rather, the company’s use of AI largely revolves around “productivity areas”, and he isn’t convinced that the technology can “sit down and make games”.

“That’s our take. It doesn’t mean it’s not gonna be useful, but it’s not gonna be making The Witcher 5, or 6, or anything like that,” he said.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Code Vein 2 Character Creator Demo is Out Now With “Thousands” of Styles and 64 Slots

Code Vein 2 Character Creator Demo is Out Now With “Thousands” of Styles and 64 Slots

Recreate Tekken's Jin Kazama or The Prince from Katamari Damacy - the choice is yours, and creations carry ove...

Mass Effect 5 Studio Hiring Production Director to Act As “A High-Impact Leader”

Mass Effect 5 Studio Hiring Production Director to Act As “A High-Impact Leader”

The next Mass Effect may be a ways off but BioWare could be planning to ramp up production soon, based on this...

Alan Wake 2 Developer Says It Wouldn’t Exist Without Epic Games Deal

Alan Wake 2 Developer Says It Wouldn’t Exist Without Epic Games Deal

Remedy Entertainment noted that, regardless of whether or not Alan Wake 2 is on Steam, Epic Games has been "an...

Beast of Reincarnation is Made by a Small Team at Game Freak Working With Partner Companies

Beast of Reincarnation is Made by a Small Team at Game Freak Working With Partner Companies

Game director Kito Furushima also revealed that the game's concept came about through an internal studio conte...

Fable’s Albion is Smaller Than A Forza Horizon World, But Still “Massive” With “Tons to Explore”

Fable’s Albion is Smaller Than A Forza Horizon World, But Still “Massive” With “Tons to Explore”

Playground Games assures it'll "still take you a long time to get through" with "far, far more detail" than wh...

Fable’s Style of Comedy Was Influenced by Peep Show, The IT Crowd and The Office, Says Director

Fable’s Style of Comedy Was Influenced by Peep Show, The IT Crowd and The Office, Says Director

Ralph Fulton also spoke about how the game will make use of the awkward comedic stylings of The Office through...