The Witcher 4 Studio’s Co-CEO “Has Doubts” If Generative AI is “The Path to Follow” to Make Games

Michał Nowakowski had already discussed his thoughts on generative AI back in December, noting that it can't "sit down and make games".

Posted By | On 22nd, Jun. 2026

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While CD Projekt co-CEO Michał Nowakowski has already spoken about how he doesn’t think that generative AI can “sit down and make games”, he has now reiterated his thoughts on the subject in an interview with EDGE Magazine’s Knowledge newsletter. As caught by GamesRadar, Nowakowski recalls a conversation he had with another game developer about the use of generative AI. This unnamed developer, he said, was using AI at his new studio, and was discussing how the tool had accelerated his company’s development pipelines.

“I was in a conversation with a person who started a studio and was telling me: ‘I’m running a primarily AI-based studio. I can have 40 prototypes within a week, two weeks from now I can have five games that I chose are going to be the best, and three weeks from now, I’m actually launching a game.’” Nowakowski went on to note that he still had doubts about whether this concept would even work out.

“Maybe that’s going to be successful, but I have some doubts whether this is really the path to follow.”

Nowakowski had last spoken about the use of generative AI in game development during an earnings report from back in December 2025. At the time, he said that the studio had no plans to hire more ‘classic’ IT people to integrate generative AI tools in its development pipelines.

“We are not really hiring ‘classic’ IT – but I understand this is supposed to be about gaming industry talent – the availability of talent has perhaps increased a bit over the past three years, but I’m not sure I’d actually ascribe it to AI, to be perfectly honest – some studios have been going through turmoil; there were some project closures and so on, which led to many redundancies in the gaming industry; we’ve all seen that – it’s been very dramatic in many cases – but – literally kill me here, but I don’t recall a single time when it would be attributable directly to AI,” he explained.

He then went on to note that the studio was using AI tools in “productivity areas”, and while he didn’t explain what it meant, he noted that these tools aren’t capable of handling the creative aspects of game development.

“At least I don’t know about that. And as for reducing headcount thanks to AI – I don’t imagine that. Our usage of AI is mainly in the productivity areas, and that’s where we see the largest benefits of that. The benefits are real, they’re meaningful, but it’s not a situation – and I’m unaware of such a situation – where AI could ‘sit down and make games,’ he said. “That’s our take. It doesn’t mean it’s not gonna be useful, but it’s not gonna be making The Witcher 5, or 6, or anything like that.”

There have been quite a few recent conversations about the use of generative AI. Palworld developer Pocketpair’s head of communications and publishing, John Buckley, said that the company doesn’t plan on using these tools because “gamers don’t want it.” On the other hand, Crystal Dynamics has confirmed that generative AI was used in the earlier processes of the development of Tomb Raider: Legacy of Atlantis.


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