Valve and HTC are collaborating on their own virtual reality headset with Vive and it’s aiming to provide the “most premium VR experience” in the world. According to HTC marketing boss Jeff Gattis in an interview with MCV, the experience may be slightly higher than usual.
“We want to deliver the most premium VR experience the world has seen. That’s not marketing speak, but more about where Vive is positioned in the market. This is at the high end. Starting with the premium experience, even if it has a slightly higher price point, is the right thing to do from a strategic point of view.”
It seems the price will come down eventually. “The price can always come down as the market grows. We know there is some pent-up demand there, so there’s not so much price sensitivity early on. But to get the broader consumer adoption we’re all hoping for, the industry will have to drive price down to make it more accessible.” As of now, HTC “understands the importance” of a price drops in order for Vive to obtain widespread popularity.
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