Xbox Japan Unveils Their Newest Mascot

Yeah, that's a thing.

Posted By | On 24th, Sep. 2020

Xbox Series X_S

Xbox and Japan have never quite mixed well together. While Microsoft has done a lot to court the region, from exclusives that were designed to garner the audience or getting top Japanese franchises to release on their machines, if anything the company has largely gone backwards with the Xbox One selling less than the Xbox 360. But, regardless, they are still there and ahead of the Tokyo Game Show 2020, they have revealed their newest mascot.

Via the official Twitter, Xbox Japan announced the unveiling of the latest mascot. She an anime-inspired character that has, I don’t know, ice skates and a giant HDMI chord? She seems to be holding a Xbox Series S and has the same color scheme as that console, which makes sense considering the pricing and size of the console makes it the most logical to market to Japan.

This isn’t actually the first time Xbox Japan has used an anime-inspired avatar as their mascot. There’s been several mascots for the Xbox brand in the region as well as anime characters throughout Asia to promote various services from Internet Explorer to Windows.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Nintendo Switch 2 – GameCube Controller Can Be Used on All Games, Players Might Face Issues

Nintendo Switch 2 – GameCube Controller Can Be Used on All Games, Players Might Face Issues

Nintendo has confirmed that the GameCube controller for Switch 2 may not have all the buttons that a game on t...

Death Stranding Movie Will be “Unbelievable and Strange” – Hideo Kojima

Death Stranding Movie Will be “Unbelievable and Strange” – Hideo Kojima

On his radio show, Hideo Kojima also spoke about director Michael Sarnoski, and how he doesn't seem like the t...

The Elder Scrolls 4: Oblivion Remastered – Former Blizzard President Says it Can’t Hold Up to Elden Ring

The Elder Scrolls 4: Oblivion Remastered – Former Blizzard President Says it Can’t Hold Up to Elden Ring

According to Mike Ybarra, the modern gaming audience is more interested in new, modern RPGs like Elden Ring th...

Ghost of Yōtei Lets You Camp Anywhere in the Open World

Ghost of Yōtei Lets You Camp Anywhere in the Open World

Atsu will also gather leads and hunt the Yōtei Six while completing bounties and unlocking new skills from di...

The Legend of Zelda: Tears of the Kingdom – Switch 2 Edition Will Support Cloud Save Backup

The Legend of Zelda: Tears of the Kingdom – Switch 2 Edition Will Support Cloud Save Backup

Along with Tears of the Kingdom - Switch 2 Edition, other games like Donkey Kong Bananza also feature a simila...

Ghost of Yōtei Pre-Orders Start on May 2nd, Digital Deluxe Edition Detailed

Ghost of Yōtei Pre-Orders Start on May 2nd, Digital Deluxe Edition Detailed

The $79.99 Deluxe Edition includes an early unlock for Traveler's Maps, an alternate starting armor dye, and T...