Sony: PS4 UK Pre-order Levels Are “Unprecedented” In 20 Years of Business
Fergal Gara talks about how the pre-order numbers of the console are “unprecedented”.
SCE UK head Fergal Gara talked about how the country represent a significant proportion of PlayStation 4 pre-orders and that these numbers are “unprecedented” in 20 years of the business.
During Gamescom we had reported that the pre-order numbers of the PlayStation 4 are in the millions and UK shares a good chunk of that. When Gara was asked if he had any idea how many units were allotted to the UK, he replied, “Yes, but I can’t share it with you I’m afraid.
“The only thing I would say is Andy [House] quoted a number last night for pre-orders, in fact he quoted a low end number, he said ‘in excess of.’ What I will say is that the UK represents a significant proportion of that, we’re talking unprecedented levels of pre-orders that we haven’t seen in 20 years in this business.
“The pre-order phenomenon is a reasonably recent one, or certainly growing in recent years – but it does mean that demand is well ahead of our expectations as they were earlier in the year so our internal conversations are now all about securing volume to maximise the number of gamers we can satisfy on that day one or close to day one. It’s a problem but it’s a good problem to have,” he said in conversation with Gamesindustry.
It will be interesting to match these numbers with the Xbox One, but Microsoft have been pretty tight lipped about it so far.
The PlayStation 4 is set to release on November 29th in UK and November 15th in North American at £349 and $399 respectively.