AMD: Nvidia’s Claim of Low Profit in Console Business “Seems a Bit Like Sour Grapes To Me”

Quoting John Carmack, Hallock talks about how hardware standardization will benefit devs in the long run.

Posted By | On 18th, Aug. 2013 Under News

We recently spoke to AMD’s PR lead for gaming and enthusiast in graphics Robert Hallock about the next generation of gaming, technology, the PS4 and Xbox One and much more.

However, given that this is AMD, which manufacturers CPUs and GPUs, which is competing with Nvidia, who also manufacturers GPUs and hasn’t been rather bright about the console business, we thought of getting Hallock’s take on the situation. After all, AMD has a rather strong future in the console business since it is manufacturing the CPU/GPU for both the PS4 and Xbox One.

On asking whether the console business wasn’t something that shouldn’t be aggressively pursued, since according to Nvidia the profit margins were low, Hallock stated that, “The position seems a bit like sour grapes to me. The reality, according to industry legends like John Carmack (citation), is that the standardization of console hardware will, in his words, ‘make it cheaper and easier to develop games for multiple platforms.’

“And, he continues, that will improve the quality of games as devs spend time polishing them, rather than juggling architectural particulars. We are very proud to help enable this sort of ecosystem for game developers, and excited that such an ecosystem runs almost unilaterally on our hardware. I can’t imagine why anyone would willingly cede such a favorable situation.”

Back in March we had reported that Nvidia rejected to work with Sony since they were not too impressed with the price they were offered. You check out that story over here.

Stay tuned for our complete interview with AMD later next week.

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