Call of Duty Players Don’t Drive Platform Adoption – Microsoft

In its newest defense against Sony's statements, Microsoft has claimed that Call of Duty players aren't that special, and don't do much to drive platform adoption.

Posted By | On 25th, Nov. 2022

Call of Duty Modern Warfare 2 (1)

In its defense against Sony’s recently-released statement to UK’s Competition and Markets Authority, Microsoft has claimed that there is nothing special about the Call of Duty franchise when it comes to the spending habits or engagement of its players.

Call of Duty gamers are neither ‘special’ nor ‘unique’ in terms of either their spending or user engagement as compared to gamers that favor other popular franchises,” says Microsoft in its statement.

This, for those not in the know, comes in response to Sony claiming that Microsoft’s acquisition of Activision Blizzard would be incredibly bad for the market, and would lead to, among other things, a worse environment for players when it comes to console and game prices, and worse deals for indie studios.

Call of Duty does not drive platform adoption,” the statement continues. “Xbox data shows that between 2016 and 2022, [redacted]% of new Xbox gamers never played or purchased Call of Duty content and only [redacted]% of gamers played Call of Duty as their first game on their new Xbox console. These numbers are inconsistent with the idea that Call of Duty drives platform adoption.”

“Figure 12 shows [redacted] is the game that most gamers play first after purchasing an Xbox console in the period 2016-2022 [redacted] and numerous others are similarly often played first.”

Microsoft is currently coming under scrutiny from not only the UK Competition and Markets Authority, but also the European Commission, and according to recent reports, the USA Federal Trade Commission might be planning on getting in on the action.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Borderlands 4’s Endgame is “Very Ambitious,” Says Creative Director

Borderlands 4’s Endgame is “Very Ambitious,” Says Creative Director

Gearbox's Graeme Timmins said the team has "thought about" the shooter's endgame "from the jump" and has some ...

Mandragora: Whispers of the Witch – New Game Plus Update is Live, 3 New Weapons Also Added

Mandragora: Whispers of the Witch – New Game Plus Update is Live, 3 New Weapons Also Added

Those who finished the game can embark on multiple New Game+ cycles against tougher enemies and uncover improv...

Jurassic World Evolution 3 Trailer Showcases the Lokiceratops

Jurassic World Evolution 3 Trailer Showcases the Lokiceratops

As a ceratopsian, the Lokiceratops is distinguished by its curved horns and social nature, though it can be fi...

Splitgate 2 Interview – Post-Launch Content, Player Feedback, Console Performance, and More

Splitgate 2 Interview – Post-Launch Content, Player Feedback, Console Performance, and More

Co-founder and CEO of 1047 Games Ian Proulx was kind enough to answer some of our questions about competitive ...

ROUTINE is Still in Active Development, Approaching “The Finish Line”

ROUTINE is Still in Active Development, Approaching “The Finish Line”

Regarding the release date, developer Lunar Software is "confident that we’ll be able to share more news on ...

Steel Hunters is Ending Development With Servers Shutting Down on October 8th

Steel Hunters is Ending Development With Servers Shutting Down on October 8th

After entering early access in April, Wargaming says that "continuing development" on the free-to-play PvEvP s...