Call of Duty Players Don’t Drive Platform Adoption – Microsoft

In its newest defense against Sony's statements, Microsoft has claimed that Call of Duty players aren't that special, and don't do much to drive platform adoption.

Posted By | On 25th, Nov. 2022

Call of Duty Modern Warfare 2 (1)

In its defense against Sony’s recently-released statement to UK’s Competition and Markets Authority, Microsoft has claimed that there is nothing special about the Call of Duty franchise when it comes to the spending habits or engagement of its players.

Call of Duty gamers are neither ‘special’ nor ‘unique’ in terms of either their spending or user engagement as compared to gamers that favor other popular franchises,” says Microsoft in its statement.

This, for those not in the know, comes in response to Sony claiming that Microsoft’s acquisition of Activision Blizzard would be incredibly bad for the market, and would lead to, among other things, a worse environment for players when it comes to console and game prices, and worse deals for indie studios.

Call of Duty does not drive platform adoption,” the statement continues. “Xbox data shows that between 2016 and 2022, [redacted]% of new Xbox gamers never played or purchased Call of Duty content and only [redacted]% of gamers played Call of Duty as their first game on their new Xbox console. These numbers are inconsistent with the idea that Call of Duty drives platform adoption.”

“Figure 12 shows [redacted] is the game that most gamers play first after purchasing an Xbox console in the period 2016-2022 [redacted] and numerous others are similarly often played first.”

Microsoft is currently coming under scrutiny from not only the UK Competition and Markets Authority, but also the European Commission, and according to recent reports, the USA Federal Trade Commission might be planning on getting in on the action.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Prince of Persia: The Sands of Time Remake Will “Revamp Farah as a Great Character”

Prince of Persia: The Sands of Time Remake Will “Revamp Farah as a Great Character”

"We really want to revamp her as a great character, even if she's not playable," says creative director Bio Ja...

Prince of Persia: The Sands of Time Remake Will Feature Redesigned Levels and Combat

Prince of Persia: The Sands of Time Remake Will Feature Redesigned Levels and Combat

However, the original also has "moments that need to be preserved visually and pacing-wise", the developers sa...

LEGO Horizon Adventures Has Ray Tracing, Performance and Fidelity Modes on PS5

LEGO Horizon Adventures Has Ray Tracing, Performance and Fidelity Modes on PS5

Co-developed by Studio Gobo and Guerrilla Games, the LEGO adaptation of 2017's Horizon Zero Dawn utilizes Unre...

LEGO Horizon Adventures Features Local and Online Co-op, No Crossplay

LEGO Horizon Adventures Features Local and Online Co-op, No Crossplay

The upcoming action-adventure title also seems to feature two additional playable characters, which have yet t...

LEGO Horizon Adventures is About 7-8 Hours Long, Story Details Revealed

LEGO Horizon Adventures is About 7-8 Hours Long, Story Details Revealed

Narrative director James Windeler compares the experience to playing a LEGO movie starring characters from Hor...

Astro Bot Director Says PS VR2 Support Was “Not a Consideration”

Astro Bot Director Says PS VR2 Support Was “Not a Consideration”

"It was a decision to expand on the world of Astro's Playroom and bring Astro to the big stage," says creative...