Call of Duty Players Don’t Drive Platform Adoption – Microsoft

In its newest defense against Sony's statements, Microsoft has claimed that Call of Duty players aren't that special, and don't do much to drive platform adoption.

Posted By | On 25th, Nov. 2022

Call of Duty Modern Warfare 2 (1)

In its defense against Sony’s recently-released statement to UK’s Competition and Markets Authority, Microsoft has claimed that there is nothing special about the Call of Duty franchise when it comes to the spending habits or engagement of its players.

Call of Duty gamers are neither ‘special’ nor ‘unique’ in terms of either their spending or user engagement as compared to gamers that favor other popular franchises,” says Microsoft in its statement.

This, for those not in the know, comes in response to Sony claiming that Microsoft’s acquisition of Activision Blizzard would be incredibly bad for the market, and would lead to, among other things, a worse environment for players when it comes to console and game prices, and worse deals for indie studios.

Call of Duty does not drive platform adoption,” the statement continues. “Xbox data shows that between 2016 and 2022, [redacted]% of new Xbox gamers never played or purchased Call of Duty content and only [redacted]% of gamers played Call of Duty as their first game on their new Xbox console. These numbers are inconsistent with the idea that Call of Duty drives platform adoption.”

“Figure 12 shows [redacted] is the game that most gamers play first after purchasing an Xbox console in the period 2016-2022 [redacted] and numerous others are similarly often played first.”

Microsoft is currently coming under scrutiny from not only the UK Competition and Markets Authority, but also the European Commission, and according to recent reports, the USA Federal Trade Commission might be planning on getting in on the action.


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