Destiny 2 “Struggling Right Now”, Activision Add-On Revenue Likely to Suffer – Analyst

Cowen notes player dissatisfaction with microtransactions and franchise-low Twitch viewers.

Posted By | On 24th, Jan. 2018 Under News


Destiny 2 Curse of Osiris_05

The state of Destiny 2 has been a subject of much discussion over the past few months. While reviewed positively at launch, the lack of an end-game, numerous controversial changes, heavy emphasis on microtransactions and so on has caused a significant drop in the player base. Analyst firm Cowen and Company offered its own take on Destiny 2’s waning fortunes, saying that add-on revenue for Activision Blizzard would likely suffer over dissatisfaction with the franchise.

As per Seeking Alpha, Cowen reiterated the Market Perform rating for Activision Blizzard (ATVI +0.5 percent) with analyst Doug Creutz noting that Destiny 2 is “struggling right now with player engagement appearing to be on the wane.” This is opposed to Call of Duty: WW2 which has higher expectations for live revenue.

Though microtransactions haven’t been a big issue for the game like Star Wars: Battlefront 2, Creutz said they remain “source of player unhappiness.” As numerous content creators announced their de-emphasis on the franchise going forward, the low number of Twitch viewers (ranging from 4,000 to 7,000) were cited as “franchise-low levels” for Friday afternoons.

Bungie has announced several changes that will be coming to the sequel in the coming months which have been met with mixed reactions from fans. What are your thoughts on Destiny 2’s future? Can it be salvaged? Let us know in the comments below.


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