If you followed rumors of The Witcher 3: Wild Hunt, especially of a third expansion that could launch this year, the lack of any announcements from CD Projekt RED may seem strange. Of course, it has confirmed that a “heretofore unannounced gaming project” would arrive later this year, but has yet to reveal what it actually is.
During an earnings call, one investor actually asked when the company would start marketing, and whether it would be a “longer” campaign or a possible shadow drop. Co-CEO Michał Nowakowski responded, “I’d like to say everything is a possibility. But having said that, our experience and our preference, given the types of games we make, is for longer-term marketing campaigns; we think they tend to work a little bit better than, say, a live drop at some conference or event. So I’d point in that direction.”
Long story short, if The Witcher 3’s new DLC ends up real, don’t expect it to drop out of nowhere suddenly. Then again, whether it will be announced several weeks or months out from launch remains unknown.
Either way, Chief Financial Officer Piotr Nielubowicz reiterated that the company needs to earn 527 million zloty or roughly $143 million to meet its net profit goal. “As always, I’d like to emphasize we still see it as a very ambitious goal. We continue to believe that with strong back catalogue sales performance this year and the new content we’re planning to release, we have a fair chance of reaching it.”
With Cyberpunk 2077 and The Witcher 3: Wild Hunt still racking in the sales (to say nothing of Phantom Liberty, which crossed 10 million sales in May 2025), this new project would certainly put the developer over the top. The question is: When can we expect an announcement?
An analyst told Strefa Inwestorów that they expect it to launch in Q3 2026, taking into account that Grand Theft Auto 6 is expected in November. They felt that September was the “best window,” especially since it would be a nice “back to school” period. Noble Securities analyst Mateusz Chrzanowski believed it could launch in May, retailing for $30, but if an announcement were to happen, it must be in April.
Of course, as we continue to debate when it could launch, CD Projekt RED is hard at work on The Witcher 4 and Cyberpunk 2, for which it’s scaled up both teams. Project Hadar, a brand new IP, is also making progress with the developer prototyping “specific elements.”
