As per the publisher, the marketing expenditure is for third party partners, not internal studios.
Reports emerged last month that Grand Theft Auto 6 was in early development, following which questions about when the open world game might release started heating up even more than ever before. Recently, an SEC filing by Rockstar’s parent company Take-Two Interactive suggested that the company was expecting to spend nearly $90 million on marketing in the fiscal year 2023-24, with many assuming that that expenditure was being set aside for a major marketing push for GTA 6.
According to Take-Two Interactive, however, that’s not the case. In a statement to GamesIndustry, a Take-Two representative said that the two are unrelated, and the marketing budget in question is related to third party partners, and not Rockstar, which is a wholly owned internal studio.
That does raise some interesting questions, both about GTA 6 and when it might release, and about what sort of third party partnerships Take-Two have lined up for that year. At any rate, with GTA 5 still selling like peanuts seven years on from its launch, it’s not like Take-Two or Rockstar will be in any hurry to release a sequel.