SEC Filing Hinting at Release Window
Back in May 2020, an SEC filing by Take-Two Interactive was discovered where the company expected to spend $89 million in marketing for the 12 months ending March 31st 2024. Initially, this was meant to be in fiscal year 2023 but had changed. Stephens analyst Jeff Cohen said, as per VentureBeat, that such a disclosure also helped to predict Red Dead Redemption 2’s launch prior to its announcement. “[Take-Two management] has spoken very confidently about the pipeline over the next five years and existing live services execution has been excellent. However, the timing of the next Grand Theft Auto remains top-of-mind for investors, particularly with the stock near all-time-highs.”
A Take-Two representative would later tell GamesIndustry.biz that the marketing budget actually corresponded to the company’s third party partners instead of Rockstar (which is an internal studio), which meant it supposedly had nothing to do with Grand Theft Auto 6. Of course, what could be lined up in terms of third party deals that’s worth so much in terms of marketing budget is still yet to be revealed so there’s still some skepticism.
