More thought being put into “spreading out our titles over the next year”.
Reagent’s Crackdown 3 has been delayed into 2017 to allow for more polish but Microsoft isn’t sweating it too much. Xbox marketing manager Aaron Greenberg told the TXR Podcast that with so many games coming to Xbox One this year, the company would prefer if Crackdown 3 didn’t get lost in the shuffle.
“We don’t need the game this year. We’ve got ReCore, we’ve got Forza Horizon 3, we’ve got Gears of War 4, we’ve got Dead Rising 4 – just on the stuff we’re publishing before you get to all the great third-party titles. We have a great partnership with EA around Madden, around Battlefield.”
There’s definitely more thought being into spacing out releases. Greenberg noted that, “We’ve been more thoughtful about spreading out our titles over the next year; not cramming them all into [the holiday season]. Giving people time to play games; to have time and money to be able to go buy the next game. When we look at that [holiday 2016] window of time, we sure didn’t need another big AAA game, and so we’d rather give the team time and bring that out sometime next year.”
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