Microsoft on Xbox One Backlash: “Consumers Don’t Always Love Change”

Yusuf Mehdi talks about moving the industry forward into the digital world.

Posted By | On 13th, Jun. 2013

Xbox-One-slogan
In between criticisms of an always on Kinect, online authentication every 24 hours, limited sign-ins on different consoles, fees for lending or selling used games online, privacy concerns, and class action waivers under terms of use – not to mention costing $100 more than the PS4 – the Xbox One has had its work cut out for it.

As Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi puts it though, “This is a big change, consumers don’t always love change, and there’s a lot of education we have to provide to make sure that people understand.

“We’re trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. We believe the digital world is the future, and we believe digital is better.”

As for the Xbox One’s approach to content like TV and sports, along with partnerships with the NFL, Skype and other non-gaming entities, Mehdi stated that, “We want to have our offering be differentiated relative to all others,” he said. “It has value that is in so many areas that is not in competing systems… That is a thing that each consumer will choose… and ultimately consumers will decide which is better. It’s a big market.”

But in light of the PS4’s benefits – with none of the detriments – will the market respond in kind?

Source: ArsTechnica


Amazing Articles You Might Want To Check Out!

Keep On Reading!

New Metro Game Expected to be Announced Next Week – Rumor

New Metro Game Expected to be Announced Next Week – Rumor

4A Games could finally reveal more details about the franchise's next mainline title, which was confirmed to b...

PS6 Won’t Cost $1,000, Will Likely Cost Between $600 and $800 – Rumor

PS6 Won’t Cost $1,000, Will Likely Cost Between $600 and $800 – Rumor

In a new video, Moore's Law is Dead has discussed the bill of materials for the PS6 hardware, and compared it ...

Cthulhu: The Cosmic Abyss Director Outlines Everything You Should Know Before Diving In

Cthulhu: The Cosmic Abyss Director Outlines Everything You Should Know Before Diving In

Director Tommaso Sergi wants players to experience "eureka" moments similar to games like Outer Wilds and The ...

PS5 Consoles Only Sold 13,539 Units in Japan Last Week, Nintendo Switch 2 Sold 59,543 Units

PS5 Consoles Only Sold 13,539 Units in Japan Last Week, Nintendo Switch 2 Sold 59,543 Units

Sales of the PS5 family of consoles in Japan for the week ending on April 5th were comparable to Xbox Series X...

Why the Exact Same Things Make Starfield Brilliant to Some and Boring to Others

Why the Exact Same Things Make Starfield Brilliant to Some and Boring to Others

With Bethesda’s latest space-faring RPG making its way to the PS5, we’re expecting the debates around its ...

Starfield in 2026: Finally Fixed or Still Falling Short?

Starfield in 2026: Finally Fixed or Still Falling Short?

Free Lanes may not have turned this into Starfield 2.0, but it does bring the space-faring RPG much closer to ...