Yusuf Medhi believes “you can go broader than a game console”.
Microsoft has a lot of expectations for the next generation of consoles, which includes the company’s own Xbox One. In fact, senior vice president of Interactive Entertainment Yusuf Mehdi fully expects that together, next generation consoles can go further than the projected 400 million units.
In conversation with OXM, he states, “Every generation, as you’ve probably heard, has grown approximately 30%. So this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units. That’s if it’s a game console, over the next decade.
“We think you can go broader than a game console, that’s our aim, and you can go from 400 million to potentially upwards of a billion units. That’s how we’re thinking of the Xbox opportunity as we go forward.”
The Xbox One has been under its fair share of criticism given the reveal of key features, causing most people to flock the PlayStation 4. Of course, given the amount of announcements due for E3, we’ll have to see if Microsoft can possibly manage.