Despite its low fortunes and the fact that it’ll need to fight for supremacy in the Holiday season when other next-gen consoles release, Nintendo president Satoru Iwata believes that the launch of the Xbox One and PS4 will be good for the Wii U and the industry as a whole.
Speaking during the company’s Q2 financial briefing about demographics the company is targeting, Iwata stated that, “Other companies will launch new consoles (in the overseas markets at the end of this year), but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a ‘war of the game consoles’ played out in media articles, we wonder if the target user will actually be the same.
“The games available at the end of this calendar year, ‘Super Mario 3D World,’ ‘Wii Party U,’ ‘Mario & Sonic at the Sochi 2014 Olympic Winter Games,’ ‘Wii Sports Club’ and ‘Wii Fit U,’ all lean more toward family use, and we are targeting those who bought Wii and would be interested in the Wii U offerings. That is slightly different than what other companies are aiming for.
“Thus, in the sense that we attract consumers interested in this category of video games, I think the launch of other video game systems is also good for us because they energize the video game industry as a whole.”
Nintendo’s latest quarterly reports had been released and revealed that the company had sold 300,000 Wii U consoles in the three month period ending on September 30th.
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