Sony’s global head of marketing Eric Lempel says the company wants to “excite and thrill you.”
Sony still hasn’t announced a price or release date for the PS5 but will most likely do so at the upcoming PS5 showcase on September 16th. In the meantime, it released a new TV spot that hypes up the “Play Has No Limits” slogan but in a different way. Check it out below.
As global head of marketing Eric Lempel stated to Variety, it’s all about going beyond the edge of gaming. “It’s really just talking about who we are as a brand and exciting and thrilling our fans. We want to excite and thrill you. We want to show them a path to the mysterious unknown…what you’re seeing is them coming to the edge and then going beyond. And really, that’s what we’re trying to signal here. It’s not about the features. It’s a brand spot.”
Interestingly, Lempel also notes that “you’re going to see a lot of the games start to play into these campaigns very quickly.” Whether that means we’ll see some of the PS5’s launch titles featured in upcoming TV spots remains to be seen. Thus far, Sony has been content to mix in live-action with visual effects to hype up its console.
The PS5 is currently slated to release this holiday season. The upcoming showcase will last 40 minutes and reveal the console’s launch line-up along with other titles releasing in the coming days. Stay tuned for more details until then.