Strauss Zelnick also reiterated that there are no more plans to delay GTA 6 further, and that the full marketing push will start in summer.
Don't expect the company to take the same approach that it did with Grand Theft Auto 5, though, especially when it comes to TV.
Strauss Zelnick's timeline indicates that, if Grand Theft Auto 6 hadn't been delayed twice, it would have come out in May 2025.
Instead of sending out review copies, Rockstar will allegedly fly journalists out for a review event instead to ensure maximum security.
It seems the wait may finally be over, as multiple Affiliate accounts reported receiving an email about pre-orders starting soon.
The GTA 6 developer has been coming under investigation by UK's ministers and the IWGB for its alleged union busting activities.
A fresh glimpse at what Rockstar’s upcoming open-world giant is set to offer is definitely around the corner, but the reasons why aren’t what you’d expect.
With Take-Two's CEO terrified because "expectations are so high," one has to wonder if players will even be satisfied with perfection.
"Development costs have gone up and up. And we really do aim to deliver the highest quality entertainment on Earth," says Strauss Zelnick.
Strauss Zelnick won't reveal the open-world title's budget but it could end up being one of the most expensive games ever made.
In a statement, BoA's Omar Dessouky said that Grand Theft Auto 6 having a higher price tag would encourage other companies to follow suit.
"If your core consumer isn't there, if they're not served first and best, you kind of don't hit your other consumers," said Strauss Zelnick.
The studio is looking for a senior gameplay programmer who can work with a small team on "classic game technology areas."
“And I think the minute you stop running scared, you better get a different job if you’re in the entertainment business," he said.
"We need to be true to the underlying intellectual property, and we need to be true to our consumers,” says Strauss Zelnick.
"How you feel about something you buy is the intersection of the thing itself and what you pay for," said Take-Two's Strauss Zelnick.
Rockstar’s highly-anticipated offering is sure to hog the spotlight this year, but Crimson Desert has managed to craft an experience that’s going to be at the back of our minds even as our eyes ar...
A report indicates that the PS5 release will include the whole game and its expansion in a disc, while Switch 2 will get a code-in-a-box.
Standing up to bullies is always a great way to earn some goodwill, but Take-Two has lucked out in the recent situation with Rockstar.
Data from a recent Rockstar Games hacked has indicated that Red Dead Online has made an average of $2.6 million yearly for two years.
