Take-Two Interactive’s 2025 line-up is packed with Borderlands 4 and NBA 2K26 launching next month (with Mafia: The Old Country already available). However, it’s no secret that the company is heavily leaning on Rockstar’s Grand Theft Auto 6, which was slated for this Fall before getting delayed to May 26th, 2026.
Despite all the pressure, Take-Two CEO Strauss Zelnick is confident that it will meet that date. “My level of conviction is very, very high, obviously,” he told CNBC in a recent interview (transcription via GameSpot).
“We try not to pump expectations. Rockstar’s whole stock and trade is to have these extraordinary expectations and still beat them. I know that’s their goal. I know it’s going to be an amazing game.”
Of course, Zelnick is also adamant about the company not resting on its laurels, recently stating, “We are looking over our shoulders. We are running scared. I am fond of saying that arrogance is the enemy of continued success.”
Wedbush Securities analyst Michael Pachter believes the open-world title will cost $100 at launch, generating $10 billion in revenue (with the budget allegedly crossing $1.5 billion). However, aside from discussing the company’s approach to variable pricing and “delivering more value than what we charge,” Zelnick didn’t comment on the same.
Grand Theft Auto 6 will be available for Xbox Series X/S and PS5 when it launches next year. Stay tuned for more updates in the coming months, and check out our feature on all the little details from its latest trailer.
