Ubisoft: “We Won’t Start a Game If We Can’t Build a Franchise Out of It”

Tony Key discusses how it’s currently too expensive to just “fire and forget”.

Posted By | On 15th, Jul. 2013 Under News

Watch_Dogs (2)
Watch_Dogs created an enormous stir when it was first revealed at E3 2012, and has only gained in momentum since. Even though it’s a novel concept, don’t count on moving on from it too soon once it releases this November – Ubisoft senior vice president of sales and marketing Tony Key has outlined how it will form the foundation for a big franchise.

Speaking to Games Industry International, Key stated that, “That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive. We feel like we’re in a really good place with Watch_Dogs, but until we’re the biggest game of the year we’re not going to be satisfied.

“Last year we cleaned up at E3 because we were pretty much the only next-gen game around. Watch_Dogs for us is really a franchise because we’re tapping into something people really care about, never more than when the NSA PRISM scandal broke.”

Watch_Dogs is due out on November 19th for PS3, Xbox 360, Wii U and PC in North America with next gen releases on PS4 and Xbox One due for Q4 2013.

Awesome Stuff that you might be interested in

More From GamingBolt

Keep On Reading


Copyright © 2009-2018 GamingBolt.com. All Rights Reserved.