17 Memorable Moments of E3 Ownage

KEVIN BUTLER

Kevin Butler is now little more than a hazy memory in our minds, but back during the PS3 era, the character created by Sony was on everyone’s lips. He was their living, breathing mascot, and back during E3 2010, he absolutely owned the stage. It wasn’t with a game reveal, or a major scoop- no, it was with a speech. A hilariously dramatic and rousing speech, which is perhaps, to this day, the only example of such a stunt being pulled at E3, and actually being done well. Very, very well.