Despite launch problems and accommodating new platforms, EA sees no damage to the brand.
Despite potential law-suits which soon fizzled out and patching that continues to this day for Battlefield 4, the brand itself hasn’t been damaged according to EA CFO Blake Jorgensen.
Speaking at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, Jorgensen stated that, “We haven’t seen any damage. Clearly we’re very focused on protecting that brand.
“We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well. I don’t see that there’s a damage issue. I think for us it’s making sure that we’re providing great gameplay for the consumer and we’ll continue to do that.”
Battlefield is still very much “key” to EA’s line-up for the fiscal year 2015, which starts on April 1st, and rumours continue to remain strong that the next game will come from Visceral Games. Rather than being a direct sequel, it may be a spin-off with tones similar to Michael Bay’s Bad Boys films. Seriously.
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