Xbox One To Compete With “Insert Whatever Company” – Microsoft

Perhaps the most concerning aspect for Microsoft’s Xbox One outlook is who they view as their competition. After all, companies like Google and Samsung are successful because they have decided not to compete against either Sony and Microsoft in the gaming department. Not that that will stop Microsoft from doing the same, according Interactive Entertainment Business president Don Mattrick.

Speaking to OXM, Mattrick stated that, “I don’t think it’s appropriate for me to comment on Sony’s vision. I think they are one of the competitors inside the space, Nintendo’s another… Apple, Google, Samsung. There’s multiple people who will bring things into the market.

“What we’re trying to do is be the premium, all-in-one device. We’re starting with the focus on core games, great gaming experiences, great graphical capabilities, and we’re tying all those things together to bring innovation that I think will be better than everyone else, all companies – insert whatever company.

“So, it’s not just Sony, it’s everyone that we’re trying to compete with, and ultimately we’re trying to bring the best product to market for consumers around the globe.”

The problem with such an approach is that it dulls the focus of what Microsoft was pretty damn good – that is, bringing high quality gaming, particularly exclusives to the market. Though the publisher/manufacturer has been under fire since the Xbox One reveal, we have been assured of E3 2013 focusing on games. So stay tuned.