Peter Moore Gets a Tattoo, Reveals Halo 2 Release Date (E3 2004)
Game companies tend to announce release dates with trailers or press releases. But back in the day, outlandish stunts were the norm and corporate VP Peter Moore’s stunt was a prime example. After a multiplayer demo for the game, Moore would pull up his sleeve to reveal a tattoo of Halo 2’s logo. Just above it? A release date for November 9th. Corny but it worked.
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