Grand Theft Auto 6 Marketing Could Begin by June End, Indicates Take-Two CEO

“So the next few weeks I don’t think it’ll be summertime yet, but when it’s summertime, Rockstar expects to start marketing ‘GTA 6.'”

Posted By | On 22nd, May. 2026

grand theft auto 6 image

So, Grand Theft Auto 6 pre-orders didn’t go live earlier this week as those Best Buy Affiliate emails would have suggested. Take-Two Interactive CEO Strauss Zelnick said that he didn’t know where those rumors came from and that marketing is still on track to begin this Summer. But you might want to sit down before expecting it to show up at any of the big showcases in June.

Speaking to Variety, which also pointed out that Summer technically begins around the end of June (June 21st, if we’re going by astronomical terms), Zelnick simply said, “So the next few weeks I don’t think it’ll be summertime yet, but when it’s summertime, Rockstar expects to start marketing ‘GTA 6.’”

Now, this doesn’t necessarily mean it can’t drop a new trailer at State of Play or Summer Game Fest to tease a full reveal at the end of June, which is when marketing and likely pre-orders begin. But that’s never really been Rockstar’s MO. Cut to the past two trailer drops, which were out of nowhere and still went on to become the most highly viewed trailers of all time.

Regardless, Zelnick reiterated that the game is indeed launching this November. “I think reiterating November 19 as is a launch day today is probably a positive. I think we’ve been really clear that we’re releasing the title on November 19.” Plans could always change – game development is a fickle beast after all – but he seems pretty sure this time.

We’ll still have to wait and see, with Grand Theft Auto 6 coming to Xbox Series X/S and PS5 first before PC. It may even skip the usual review cycle and instead host a private event for reviewers instead of sending out review codes to prevent potential leaks.


Keep On Reading!

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

RGG Studio's Riichiro Yamada also promises a "lot of side content", including "side quests with the old cast" ...

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

After announcing layoffs for 115 employees following the failure of Spellcasters Chronicles, developers are st...

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

What began as a humble series of animations by Jean Nguyen back in 2022 has evolved into a full-fledged PC tit...

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

An Xbox spokesperson said that recent estimates "don't represent pre-order data" and that people should "wait ...

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

A "source with knowledge of the plans" told The Hollywood Reporter that it's not on the cards, either at launc...

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

From changes in lighting due to nightfall or different types of rainfall and winds, the city looks better than...