Adobe Insights also notes that Nintendo Switch was the best-selling online product on Thanksgiving.
Black Friday is always a lucrative period for games, consoles, and electronic sales. This past week was no different, according to Adobe Insights, which measures the best-selling items available through online retail with Experience Cloud. The analysis firm revealed that Pokemon: Let’s Go, Pikachu! and Pokemon: Let’s Go, Eevee! for Switch along with God of War on PS4 were in the top-selling products for Black Friday. Overall, they ranked fourth and fifth respectively.
More interesting perhaps are the online retail sales on Thanksgiving Day. The Nintendo Switch was on top, while Red Dead Redemption 2 was in fourth place. This means that a lot of consumers opted to buy these products before the Black Friday sale. Perhaps there was concern of them selling out when the sales rush started.
It’s worth noting that since these sales are for online retail only, we’ll have to wait for more information from sources like The NPD Group to determine how Sony, Microsoft, and Nintendo each performed. That will be happening on December 18th. However, it’s still good to see Pokemon: Let’s Go doing well, especially after it already having sold 3 million units worldwide in its first week.