GTA 6 Pre-Sales “Running Far in Excess of Our Expectations,” Says Take-Two CEO

"We’re just days away from beginning to see the fruits of our labor," says Strauss Zelnick who promises more sales details "post-launch."

Posted By | On 10th, Nov. 2026

Grand Theft Auto 6 is about nine days away from launch, and it almost doesn’t feel real. That notion could also apply to its pre-sales, with Take-Two CEO Strauss Zelnick telling Variety that they’re “running far in excess of our expectations.

“That’s a good thing.” However, he reiterated the same belief that he’s said several times before. “We never claim success before it occurs. So we’re just days away from beginning to see the fruits of our labor.”

Players (and shareholders) won’t have to wait long to learn about it either, as the publisher will “certainly be giving more information about how GTA 6 performs post-launch.” Whether that’s on the same day or with its next financial results remains to be seen, but it’s expected to do big business.

The latest estimates from Sensor Tower claim that 7.71 million copies have been sold, allegedly generating $751 million in revenue. About 74 percent of sales are allegedly on PS5, which is good news for Sony given its partnership with Rockstar Games. Neither the developer nor Take-Two has confirmed the budget, especially after UK public records claimed it was over $2 billion. However, with a map triple the size of Red Dead Redemption 2 and a team that’s doubled since the latter’s release, it should certainly rank among the most expensive titles of all time.

Grand Theft Auto 6 retails for $80, with the $100 Ultimate Edition providing exclusive access to multiple stores and other benefits. Of course, you can always upgrade later, even with “physical” copies. Head here for more details.


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